Swot Analysis and Feasibility of Museum Cluster Development in Linyi City, China

Ying Guo, Ru Zhang and Ping Nie
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Ying Guo: Institute of Geology and Paleontology, Linyi University, Linyi, 276000, China Research Center of Revolutionary Cultural Relics, Linyi University, Linyi, 276000, China
Ru Zhang: School of History and Culture, Linyi University, Linyi, 276000, China
Ping Nie: School of foreign language, Linyi University, Linyi, 276000, China

International Journal of Research and Innovation in Social Science, 2023, vol. 7, issue 8, 1575-1581

Abstract: Based on the realistic background of the development of museums in Linyi City, Shandong Province, this paper makes a SWOT analysis of the development of the museum cluster in Linyi City. The development advantages of the museum cluster in Linyi City mainly include superior geographical location, the emergence of a red tourism brand, the promotion of resource sharing and complementation, and the realization of collaborative promotion and marketing. However, the development of the museum cluster may inevitably involve unfavourable factors and disadvantages in popularity and influence, construction and operation costs, competition and cooperation, and interest distribution. Even so, developing museum clusters in Linyi City is beneficial to realize opportunities such as resource sharing and complementarity, collaborative promotion and marketing, forming cultural tourism destinations, and promoting academic exchanges and cooperation. Meanwhile, it is necessary to coordinate the cooperative relationship among multiple museums, which may lead to challenges in the distribution of benefits, cultural differences and ideas, resource sharing and mutual assistance, and organization and management in promoting the museum clusters in Linyi City. In future development, Linyi City can improve the visibility and influence of the city through the development of museum clusters, attract more tourists and funds, and promote the innovation and development of cultural and tourism undertakings. The government should also increase its support for cultural undertakings and provide more policy support for developing museum clusters.

Date: 2023
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