Gamification and Graphic Design: A Study of Malaysia’s Cross-Cultural Traditional Board Games

Syahrini Shawalludin, Normaziana Hassan and Juaini Jamaludin
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Syahrini Shawalludin: College of Creative Arts, Universiti Teknologi MARA (Kedah branch), Malaysia
Normaziana Hassan: College of Creative Arts, Universiti Teknologi MARA (Kedah branch), Malaysia
Juaini Jamaludin: College of Creative Arts, Universiti Teknologi MARA (Kedah branch), Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 10, 1045-1052

Abstract: Through the use of this iterative method, the initiative seeks to improve gamification’s ability to foster intercultural understanding in Malaysia. This research investigates the commercialization of gamified classic board games as a means of cultural education. The use of board games in this context is a component of a comprehensive module created by the National Unity and Integration Department (JPNIN), aimed at enhancing the understanding of Malaysia’s extensive cultural variety. Malaysia, a nation characterized by diverse races and cultural heritages, encounters persistent challenges in sustaining cultural peace. The incorporation of graphic design into the gamification of conventional board games provides an interesting and interactive method to educate varied audiences about Malaysia’s cultural history. This project employs an integrated approach, combining theory, methodology, and practice to illustrate how graphic design can enhance cross-cultural learning while also functioning as a kind of family entertainment. The study emphasizes the creation and manufacturing of several conventional board games, focusing on the significance of graphic design in improving the user experience. The reconfiguration of design features in these games modernizes their appeal and enhances their instructional value, rendering cross-cultural learning more engaging and accessible to a broader audience. This methodology enhances the domains of graphic design and cross-cultural education in Malaysia.

Date: 2024
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