Social Networks and Graduate Entrepreneurial Success: A Conceptual Exploration

Mohd Firdaus Bin Ruslan, Mohd Shafiz Saharan, Tunku Nashril-Abaidah and Anis Farahwahida Mohd Karim
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Mohd Firdaus Bin Ruslan: Faculty of Business and Management, Universiti Teknologi MARA, Kedah, Malaysia
Mohd Shafiz Saharan: Faculty of Business and Management, Universiti Teknologi MARA, Kedah, Malaysia
Tunku Nashril-Abaidah: Faculty of Administrative Science and Public Policy, Universiti Teknologi MARA, Kedah, Malaysia
Anis Farahwahida Mohd Karim: Faculty of Administrative Science and Public Policy, Universiti Teknologi MARA, Kedah, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 10, 948-954

Abstract: This paper develops the Comprehensive Graduate Entrepreneur Network (CGEN) model, a conceptual framework designed to guide graduate entrepreneurs in overcoming the unique challenges they face, such as social isolation, financial constraints, and limited access to resources. Drawing on Social Network Theory (SNT), the Resource-Based View (RBV), and Institutional Theory, the CGEN model offers a structured approach comprising four components: Network Assessment, Network Building, Network Leverage, and Network Evaluation. These components collectively facilitate the transition from isolation to integration within the entrepreneurial ecosystem by enabling graduate entrepreneurs to systematically develop, optimize, and utilize their social networks. The model addresses the need for both strong and weak ties, highlighting how diverse connections can be leveraged to access critical resources such as funding, mentorship, and business partnerships. This paper discusses the theoretical and practical implications of the CGEN model, suggesting its potential to inform entrepreneurship education, policy design, and support programs. While the model provides a robust theoretical foundation, future empirical research is needed to validate its applicability across various contexts. The CGEN framework represents a significant contribution to the literature on graduate entrepreneurship, offering practical guidance for enhancing the success of graduatepreneurs through strategic network development.

Date: 2024
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