A Comprehensive Review of Wellness through Equestrian Tourism: Resources, Operator Awareness, and Innovative Approaches for Development

Nur Jannah Mohd Esa and Hairul Nizam Ismail
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Nur Jannah Mohd Esa: Urban and Regional Planning, Faculty of Built Environment & Surveying, Universiti Teknologi Malaysia, Johor, MALAYSIA
Hairul Nizam Ismail: Urban and Regional Planning, Faculty of Built Environment & Surveying, Universiti Teknologi Malaysia, Johor, MALAYSIA

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 11, 2951-2958

Abstract: This comprehensive review explores the integration of wellness and equestrian tourism, focusing on the resources required for development, operator awareness, and innovative approaches. The methodology involves carefully investigating current scholarly research publications, and case studies to highlight the important patterns, difficulties, and best practices in this emerging sector. This review is important because it discusses the rising desire for sustainable and holistic travel experiences and shows how equestrian activities and wellness practices combine to create a special market potential. Inadequate infrastructure, operator flexibility to changing consumer tastes, and the difficulty of balancing sustainability with market needs are some of the primary topics covered. This review offers insightful advice for operators and stakeholders attempting to navigate this dynamic industry and suggests that sustained innovation, operator education, and cooperation are critical to the sustainable growth of wellness and equestrian tourism.

Date: 2024
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