Awareness to Use Islamic Banking Products and Services among Non-Muslim Consumers in Malaysia: A Nominal Group Technique Approach

Nurul Nadzirah Abdul Nasir, Surita Hartini Mat Hassan, Ramlan Mustapha and Mohd Kamal Azman Jusoh
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Nurul Nadzirah Abdul Nasir: Academy of Contemporary Islamic Studies, UiTM Pahang Branch, Malaysia
Surita Hartini Mat Hassan: Academy of Contemporary Islamic Studies, UiTM Pahang Branch, Malaysia
Ramlan Mustapha: Academy of Contemporary Islamic Studies, UiTM Pahang Branch, Malaysia
Mohd Kamal Azman Jusoh: Academy of Contemporary Islamic Studies, UiTM Pahang Branch, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 12, 2385-2395

Abstract: The article uses the Nominal Group Technique (NGT) as a substitute tactic to examine ideas and solutions for raising non-Muslim consumers’ knowledge of the benefits of utilizing Islamic goods and services. Researchers have employed this method to offer recommendations for raising non-Muslim society’s level of awareness. Twelve recommendations for raising awareness have been identified by the expert recommendations overview. Researchers were able to obtain element validation quickly and efficiently using the NGT technique. This is since the elements were developed through literary reading then expert discussion and voting. To address these issues, it is highly recommended that more research be done in the form of supplementary studies using certain modules. For non-Muslim consumers in particular, this study may point out areas that require regulatory clarity and uniformity to guarantee the seamless integration of Islamic finance products into the larger financial system. Creating more precise criteria on how asset-backed transactions, profit-sharing schemes, and other aspects of Islamic finance can be standardized across markets may be one way to help non-Muslim customers become more comfortable with using Islamic banking products and less confused.

Date: 2024
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