Nudged to Class: Exploring Online Reminders through a Quasi-Experiment

Fathin Fakhriah Abdul Aziz
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Fathin Fakhriah Abdul Aziz: Faculty of Technology and Applied Sciences, Open University Malaysia, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 12, 3340-3351

Abstract: This study examines the effectiveness of digital nudges, specifically through WhatsApp reminders, in enhancing student attendance in e-tutorial sessions within an Open Distance Learning (ODL) environment. Using a quasi-experimental design, we compared attendance rates between a treatment group receiving WhatsApp reminders and a control group with no additional prompts. Results indicated a significant increase in attendance for the nudged group, with an average attendance of 3.63 sessions compared to 1.39 sessions in the control group. Statistical analysis confirmed the effectiveness of the nudges (t(77) = 3.56, p

Date: 2024
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