Analyzing the Impact of Privacy Concerns on Consumer Behavior

Kristelle Ann P. Aragon, Michelle Ann Lois Cabudoc, Arianne B. Remolin and Zarah May D. Zamora
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Kristelle Ann P. Aragon: Bachelor of Science in Office Administration, Polytechnic University of the Philippines Paranaque City Campus
Michelle Ann Lois Cabudoc: Bachelor of Science in Office Administration, Polytechnic University of the Philippines Paranaque City Campus
Arianne B. Remolin: Bachelor of Science in Office Administration, Polytechnic University of the Philippines Paranaque City Campus
Zarah May D. Zamora: Bachelor of Science in Office Administration, Polytechnic University of the Philippines Paranaque City Campus

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 12, 920-934

Abstract: The study explores the critical point of intersection between the consumer’s issue with privacy and his or her buying behaviors online while keeping an extreme focus on the Philippines. Rather, it dwells heavily on aspects of transparency, accountability, and more robust data security measures as significant aspects for building consumers’ trust in e-commerce. Findings show that the present consumers are highly sensitive to what is being collected and how their private information is being used in different business settings. Thus, good communication on practices relating to data management should be adopted in the course of ensuring that an environment of trust is created through ethical management of data with open practices from companies, which further increases loyalty among customers and results in more sustainable growth in the online marketplace.

Date: 2024
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