Impact of Symmetrical Internal Communication on Determinants of Organizational Employee Performance

Herath Hmwm and M.I.F. Ikra
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Herath Hmwm: Department of Management Sciences, Uva Wellassa University of Sri Lanka
M.I.F. Ikra: Department of Management Sciences, Uva Wellassa University of Sri Lanka

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 2, 117-125

Abstract: The impact of Symmetrical Internal Communication on employee performance factors is explored in this study. Quality employee relationships and supportive attitudes toward the organization could be the outcome of excellent Symmetric Internal Communications. Scholars of public relations have validated this link. As a result, there is a lack of studies on the mechanisms via which Symmetrical Internal Communication affects Employee Performance. However, few researchers look into the aspects that may aid businesses in designing a Symmetrical Internal Communication system in order to improve Employee Performance. Internal communication that is symmetrical adds to employee performance, which, in turn, is a predictor of employee satisfaction with their work Symmetrical Internal Communication and organizational identification on employee performance, providing an integrative conceptual framework and suggesting an improved direction for future research using Symmetrical Internal Communication and Social Identity theory from the perspective of employee communication behavior. 385 employees from various organizations in the Colombo district participated in an online poll. The sample included personnel from the Industry, Service, and Agricultural sectors. The questionnaire contains questions that examine a variety of phenomena, such as respondents’ demographic profile, Symmetrical Internal Communication Characteristics, and Employee Performance.

Date: 2024
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