Motivation and Work Engagement of Preneed Life Insurance Sales Agents in Davao City

Brian Shane M. Cortes
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Brian Shane M. Cortes: The Faculty of the Professional Schools, University of Mindanao, Davao City

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 2, 32-63

Abstract: This study aimed to determine the relationship between motivation and work engagement. The objectives of the study include ascertaining the significant relationship that exists between motivation and work engagement among life insurance agents and identifying which domain of motivation best influences the work engagement of preneed life insurance agents. The study used quantitative, non-experimental research design where adapted survey questionnaires were used as the instrument. The study used simple random sampling technique in selecting the 400 preneed life insurance sales agents from identified life insurance companies in Davao City. Data collected were analysed using mean, Pearson r and regression. The findings of the study reveal that the level of motivation and work engagement among respondents was high. Similarly, the study found out that motivation is significantly correlated with work engagement. The result implies that insurance agents tend to improve and increase their work engagement when motivated, otherwise detached. Further, the researcher has established identified regulation as the best influence of work engagement.

Date: 2024
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