Assessing the Green Behaviour of Generation Z: An Indonesia Case

Panji Suminar and Jalan Raya Kandang Limun
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Panji Suminar: Department of Sociology, Faculty of Social and Political Sciences, University of Bengkulu
Jalan Raya Kandang Limun: Kandang Limun, Bengkulu, INDONESIA 38371.A

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 3, 2311-2329

Abstract: This research further explores the relationship between endorsement for the New Ecological Paradigm (NEP) and its connection to the green behavior of Generation Z (Gen Z). Sociodemo graphic characteristics are assumed as 5yn antecedent variables influencing the correlation between ecological awareness and green behavior of Gen Z. This study involved 396 Gen Z individuals from various study programs, comprising 55.6% males and the rest females. The study used the NEP scale to measure the ecological awareness of participants. Researchers distributed questionnaires to students at a state university through Google Form facilities. From the computational results, 61.5% of Gen Z had a favorable view of statements on the NEP scale, although 19.9% tended to oppose statements on the NEP scale. Meanwhile, 53.7% of students behaved in an environmentally friendly manner compared to 22.7% of students who did not favor such behavior. This research found a significant relationship between the variables of residential area and age group with students’ ecological awareness. However, no meaningful relationship was found between sociodemographic characteristics and environmentally friendly behavior in Gen Z. Based on the NEP scale constructs, there was no significant relationship between Anti-anthropocentrism and the Fragility of natural balance constructs with green behavior of Gen Z. The results of this study imply that Gen-Z has not fully internalized ecological awareness inherent in the NEP scale.

Date: 2024
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