The Strategy of Romokalisari Adventure Land as a Sustainable Tourism Destination Using the Business Model Canvas (BMC) Approach

Sunarti
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Sunarti: Faculty of Administarative Science, Brawijaya University

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 4, 2441-2468

Abstract: Planning is the initial stage for analyzing conditions of uncertainty and then developing appropriate strategies. The Business Model Canvas in this research is used to plan tourist destinations. Based on this, the research conducted by researchers was entitled “Strategy Formulation of Romokalisari Adventure Land as a Sustainable Tourism Destination Using a Business Model (BMC) Approach†. This research is descriptive research with a qualitative approach. Interviews were conducted with the manager of the Romokalisari Adventure Land tourist destination to obtain data regarding the nine building blocks of BMC and internal and external conditions. . Determining the strategy for the Romokalisari Adventure Land Tourism Destination was carried out through several stages. The input stage is carried out by dividing internal and external factors into the IFE Matrix and EFE Matrix to give a score assessment for each factor’s strengths, weaknesses, opportunities and threats. The next stage is the matching stage or matching internal and external factors using the SWOT Matrix and Internal-External Matrix to determine the strategy. The resulting strategy will be selected using the Quantitative Strategic Planning Matrix (QSPM) at the decision stage and then an analysis will be carried out on the selected strategy. The next step is to add a strategy to the BMC Romokalisari Adventure Land Tourism Destination.

Date: 2024
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