Consumer Preferences of Accommodation Facilities’ Promotional Tool in Solano, Nueva Vizcaya

Paolo Emmanuel C. Calao, Khate Darlene Leigh F. Caro, Zymone Anjelo E. Castillo, Jerome Tafael J. Gregorio, Eugene Christian A. Quinto, Paul Joshua C. Tanglao and John Michael C. Ibarra
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Paolo Emmanuel C. Calao: Saint Mary’s University, Philippines
Khate Darlene Leigh F. Caro: Saint Mary’s University, Philippines
Zymone Anjelo E. Castillo: Saint Mary’s University, Philippines
Jerome Tafael J. Gregorio: Saint Mary’s University, Philippines
Eugene Christian A. Quinto: Saint Mary’s University, Philippines
Paul Joshua C. Tanglao: Saint Mary’s University, Philippines
John Michael C. Ibarra: Saint Mary’s University, Philippines

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 5, 1846-1858

Abstract: At various levels, the Philippine government has considered tourism one of its top development priorities to ensure its economic sustainability. Tourism industries are composed of restaurants, hotels, hospitality, any related to travel, tourist destinations, and transportation industries, and much of it revolves around keeping tourists happy and satisfied with their tourism activities. This research emphasizes consumer preferences for accommodation facilities and promotional tools in first-class municipalities. The study determined the effectiveness of the accommodation establishment’s promotional material among tourists through a quantitative analysis. The data was ga there dusing survey questionnaires, which included 60 respondents who stayed in the two selected accommodation facilities. The findings revealed that there is an equal number of male and female respondents in the two selected accommodation facilities in Solano, Nueva Vizcaya, most of whom earn a salary of Php.10,000-20,000 a month, single, frequent hotel guests coming from outside the province, and checking in for vacation. The findings also revealed that the respondents prefer price, packages desired, differentiation, and timing of packages offered to accessibility and something new. The study recommends that accommodation facilities differentiate their offerings by focusing on complimentary meals & loyalty programs.

Date: 2024
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