The Effectiveness of Marine Tourism Promotion to Increase Tourist Visits at Mutiara Beach Trenggalek by PaguyubanKakangMbakyu

Sunarti, Isna Nusa Kumalasari and Andriani Kusumawati
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Sunarti: Department of Business Administration, Brawijaya University
Isna Nusa Kumalasari: Department of Business Administration, Brawijaya University
Andriani Kusumawati: Department of Business Administration, Brawijaya University

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 5, 708-724

Abstract: The Mutiara Beach in TrenggalekRegency has become a very coveted destination for tourists lately. The reasons that have developed in the community are the opening of access to the South Cross Road (JLS) and the promotion of the PaguyubanKakangMbakyuTrenggalek (PKMT). This research aims to (1) Describe the tourism promotion used by PKMTin promoting Mutiara Beach, (2) Find out, describe and analyze the effectiveness of PKMTin promoting Mutiara Beach, (3) Find out the number of tourist visits to Mutiara Beach before after promoted by PKMT. The research method used is descriptive with a qualitative approach. Data collection uses interviews and documentation studies. The results of this research are the promotions used by PKMTto promote Mutiara Beach, including advertising, personal selling, and public relations. Promotional activities carried out by PKMT have been effective as measured by indicators of goal achievement, integration, and adaptation of Steers. The number of tourists at Mutiara Beach after being promoted by PKMT has increased over time. This research concludes that the promotional role carried out by PKMT is very useful and contributes positively to increasing the number of tourist visits at Mutiara Beach Trenggalek.

Date: 2024
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