The Impact of the Covid-19 Pandemic on MSEs in Fulfilling the Needs of the People of Kupang City in the Pandemic and New Normal Era

Anthonius B. Mesakh, Apriana H.J. Fanggidae and Yoseba Pulinggomang
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Anthonius B. Mesakh: Business Administration Science, University of Nusa Cendana, Kupang, Indonesia
Apriana H.J. Fanggidae: Management- Economic and Business Faculty, University of Nusa Cendana, Kupang, Indonesia
Yoseba Pulinggomang: Business Administration Science, University of Nusa Cendana, Kupang, Indonesia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 5, 733-750

Abstract: This research aims to find out and analysis the impact of Covid-19 on meeting people’s needs in the Pandemic Era and the New Normal Era. The Covid-19 pandemic has changed MSME business activities in Kupang City. This research is descriptive research with a qualitative approach by observing and interviewing informants. Currently the role of Micro Enterprises is the main concern of the Indonesian government. Micro businesses are the largest part of MSMEs which are one of the pillars of the economy. When the Covid-19 pandemic hit micro businesses, they were able to try to survive and continue to serve the needs of the community by adapting to new conditions and complying with health protocols so that their business continued to run even though their income had decreased. there was an increase during the pandemic. The Covid-19 pandemic has had a major impact on micro businesses, resulting in a decline in production, sales and income, but they are still trying to serve the needs of the community both face to face and online, and transacting via cash and bank transfers. The media used to serve customers and consumers are WhatsApp and Facebook. These good methods or practices are still carried out in the new normal period, both in terms of service, transactions and consumer basic needs and personal health.

Date: 2024
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