Utilizing Digital Technology in Entrepreneurship in the Era of Globalization

Asofi Murizal, Putri Zahira, Amalia Khusnul Irfani, Suci Putri Dwi Lestari and Tri Ngudi Wiyatno
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Asofi Murizal: Industrial Engineering, Faculty of Engineering, Pelita Bangsa University
Putri Zahira: Industrial Engineering, Faculty of Engineering, Pelita Bangsa University
Amalia Khusnul Irfani: Industrial Engineering, Faculty of Engineering, Pelita Bangsa University
Suci Putri Dwi Lestari: Industrial Engineering, Faculty of Engineering, Pelita Bangsa University
Tri Ngudi Wiyatno: Industrial Engineering, Faculty of Engineering, Pelita Bangsa University

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 5, 769-774

Abstract: In the current digital era, technology has provided great benefits to the world of business and enterprise. In fact, entrepreneurship can be done without requiring large capital or a strategic physical location. Everyone can now start a business just by using information technology via the internet or social media. Utilizing this technology makes it possible to create an online store easily. Additionally, all generations today have the ability to do business online and generate income from their own efforts, changing the mindset regarding work. This has the potential to have a positive impact on the Indonesian economy. By utilizing technology and social media, millennials can run their own businesses and have personal income. In its implementation, online business needs to use a strategy to continue to survive and grow, namely by explaining it through a SWOT analysis.

Date: 2024
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