A Study of Small-Size Hotels in Ghana’s Entrepreneurial Orientation, Firms’ Resources, and Industry Forces on Business Performance

Adelaide Spio-Kwofie, Abdul -Aziz Ibn Musah and Hannah Opoku
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Adelaide Spio-Kwofie: Takoradi Technical University, Department of Hospitality Management, P. O. Box 256, Takoradi, W/R, Ghana.
Abdul -Aziz Ibn Musah: Tamale Technical University, Statical Sciences Department, Northern Region, Ghana
Hannah Opoku: Takoradi Technical University, Department of Hospitality Management, P. O. Box 256, Takoradi, W/R, Ghana.

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 6, 3091-3110

Abstract: This study sought to answer the small-size hotels in Ghana’s entrepreneurial orientation, firms’ resources, and industry forces on business performance. The study adopted a survey research design that involves the use of quantitative sampling techniques for the primary data. A sample size of three hundred and ninety-six (396) owner-managers was emailed with a questionnaire to solicit their responses. Analysis of the independent dimensions of entrepreneurial orientation showed significant interaction with each of the variables and firm performance. Thus, the study encourages small-size hotels to implement the activities of entrepreneurial orientation and hotel resources. The study believes the implementation of this activity will enable small-size hotels to overcome the industry forces.

Date: 2024
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