Perceptions of Potential Homebuyers in Purchasing Green Home

Shi Yee Wong, Sing-Sing Wong, Prescilla Anak Palis, Chih Siong Wong and Wai Wah Low
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Shi Yee Wong: School of Built Environment, University of Technology Sarawak, 96000 Sibu, Sarawak, Malaysia
Sing-Sing Wong: School of Built Environment, University of Technology Sarawak, 96000 Sibu, Sarawak, Malaysia
Prescilla Anak Palis: School of Built Environment, University of Technology Sarawak, 96000 Sibu, Sarawak, Malaysia
Chih Siong Wong: School of Built Environment, University of Technology Sarawak, 96000 Sibu, Sarawak, Malaysia
Wai Wah Low: Faculty of Humanities and Health Sciences, Curtin University Malaysia, 98000 Miri, Sarawak, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 7, 2272-2282

Abstract: Reducing greenhouse gases emissions and embracing sustainable practices are vital to mitigating climate change. Malaysia’s introduction of the Green Building Index had certified residential projects, but with limited number related to the landed residential properties. The limitations highlighted green home implementation and its contributions toward sustainability goals. This study aimed to examine potential homebuyers’ perceptions of purchasing green home. A semi-structured interview was conducted with nine potential homebuyers who acknowledged their awareness of green homes. The findings suggested that energy-saving measures were the potential homebuyers’ key focus. Interviewees stressed their interest in purchasing green homes, but the interest is subjected to their financial capacity and the quality of the green home. This study provides insight to developers on the preferred green home features to allow developers to meet the demand of potential homebuyers and profit enhancement.

Date: 2024
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