Using Facebook Meta Ads to Enhance Customer Engagement for Small Businesses with Beauty Products Reselling Businesses in the Philippines

Hanna Kimberly M. Arcino., Alyssa Ashley R. Desamero and Juliana R. Tayuman
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Hanna Kimberly M. Arcino.: Bachelor of Science in Office Administration, Polytechnic University of the Philippines
Alyssa Ashley R. Desamero: Bachelor of Science in Office Administration, Polytechnic University of the Philippines
Juliana R. Tayuman: Bachelor of Science in Office Administration, Polytechnic University of the Philippines

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 8, 2330-2347

Abstract: This article discusses the utilization of Facebook Meta Ads in small businesses especially the Philippines’ beauty products reselling industry. Understanding the Facebook Meta Ads’ roles and features in the effectiveness of beauty product reselling businesses, how it can be optimized to stand out in the competitive beauty field, how small businesses can monitor their performance by the use of metrics, its challenges and opportunities, and how sustainable practices affect the performance of beauty product reselling businesses are this article aims. This article used content and thematic analysis to examine the gathered information that helped the researchers conclude that Facebook Meta Ads can significantly improve beauty products resellers in the Philippines.

Date: 2024
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