Youth Awareness on Sustainable Development: The Mediating Effect of Place Attachment in Selangor, Malaysia**

Nur Syazwani Izzati Samdi, Asiyah Kassim and Zoel Ng
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Nur Syazwani Izzati Samdi: Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
Asiyah Kassim: Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
Zoel Ng: MySDG Academy, Petaling Jaya, Selangor, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 8, 264-283

Abstract: Youths formed a significant percentage of Malaysia’s population, hence their participation and engagement in sustainable development is crucial for the transformation of the nation’s development landscape. However, the awareness on sustainable development among the youth population in Malaysia has yet to achieve satisfactory level after many years of exposure. introduced. This study aims to identify the relationship between knowledge, attitude and social influences on sustainable development awareness among youth in Selangor, the state that has the highest population of youth in Malaysia. It also examines the mediating effect of place attachment. The study employs quantitative approach. Using cross-sectional survey, there are 385 respondents that was identified through the convenience sampling technique. The findings revealed a significant relationship between knowledge, attitude and social influences on sustainable development awareness among youth in Selangor. The multiple regression analysis ranked knowledge as the most influential factor in youth’s awareness on sustainable development. Place attachment also mediates the relationship between knowledge, attitude and social influences on sustainable development awareness among youth. Through the findings, this study suggests that enhancing sustainability education and awareness campaigns can amplify the youth’s awareness on sustainable development.

Date: 2024
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