Malico, Nueva Vizcaya as a Sustainable Tourism Destination

Mark Ian J. Soriano, Krisel Joy C. Ayroso, Ma. Fatima T. Estrella, Michelle M. Meneses, Fhevie Jane Y. Pascual and Mae Angela Rivera
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Mark Ian J. Soriano: Saint Mary’s University
Krisel Joy C. Ayroso: Saint Mary’s University
Ma. Fatima T. Estrella: Saint Mary’s University
Michelle M. Meneses: Saint Mary’s University
Fhevie Jane Y. Pascual: Saint Mary’s University
Mae Angela Rivera: Saint Mary’s University

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 8, 3026-3057

Abstract: Tourism is one of the world’s largest industries that drives economic growth. Many tourism destinations and projects suffer from “ningas cogon†syndrome, wherein they tend to experience a rapid and bust cycle. They become hot destinations for a few years, then decline rapidly because of unable to adopt the triple-bottom-line approach that considers tourism’s economic, environmental, and social dimensions. The barangay of Malico is an emerging “Gateway to the Cagayan Valley†; thus, it is a booming destination. Tourism activities can negatively affect the current status of Malico, and the impact may be irreversible. Through quantitative analysis, the study assessed the existence/observance of sustainability in Malico in three dimensions: economic, environmental, and socio-cultural. Data was gathered and analyzed using survey questionnaires. The study included twenty (20) key informants, including residents, barangay officials, and business owners. The findings revealed that Malico performed in those three dimensions from the respondents’ perspective. However, there were areas in the three dimensions where the mean score was low such as appropriate measures in tourism receipts and volume, water quality, and rules and regulations on the proper sale and trade. The study recommends maintaining their sustainable prosperity by balancing the three dimensions: economic, environmental, and socio-cultural sustainability. Given that the three dimensions of sustainability in Malico are not far apart, it should be in an equilibrium state to guarantee its long-term sustainability.

Date: 2024
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