Bonding Beyond the Screen: Investigating the Effects of Parasocial Relationship Between Fans and Society

Nur Adilah Sofiya Ahmad Khairi, Nur Dinie Amani Norazman, Mohamad Iadid Ashrai Hassannudin, Nur Fajrina Abdul Khalip and Sarah Yusuf
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Nur Adilah Sofiya Ahmad Khairi: Universiti Teknologi MARA Cawangan Negeri Sembilan, Kampus Kuala Pilah, Malaysia
Nur Dinie Amani Norazman: Universiti Teknologi MARA Cawangan Negeri Sembilan, Kampus Kuala Pilah, Malaysia
Mohamad Iadid Ashrai Hassannudin: Universiti Teknologi MARA Cawangan Negeri Sembilan, Kampus Kuala Pilah, Malaysia
Nur Fajrina Abdul Khalip: Universiti Teknologi MARA Cawangan Negeri Sembilan, Kampus Kuala Pilah, Malaysia
Sarah Yusuf: Universiti Teknologi MARA Cawangan Negeri Sembilan, Kampus Kuala Pilah, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 8, 37-52

Abstract: Today, humans relate to others using media platforms that have successfully shown the world artists, content creators, and idols, but this phenomenon has given birth to parasocial relationships. Normal relationships are the relationships between individuals with mutual knowledge, while parasocial relationships are where one becomes obsessed with celebrities. Parasocial relationships are one-sided relationships where one person devotes their time, emotion, and attention while the other party is utterly oblivious to the other’s existence (Wayne, 2023). Eren (2021) and Hartmann & Goldhorn (2011) have referred to a theory by Horton and Wohl (1956) that parasocial relationships were first identified that parasocial have a positive impact and are long-term. Meanwhile, Dibble, Hartmann, and Rosaen (2016) had a different view towards parasocial relationships: The viewing experience will be transformed into a false sense, whether short- or long-term attachments to a persona.

Date: 2024
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