The Role of Media Influencers in Using their Platforms to Sensitize Nigerian Students on Mental Health

Babatunde Oriyomi Owolabi, Oladimeji Uchenna Lawrence, Ayodimeji Joshua Falade, Kingsley Okwuruoha Ikeokwu, Ayomide Elizabeth Aderounmu and Sylvia Chukwunyere Kelechi
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Babatunde Oriyomi Owolabi: Department of Mass Communication, Moshood Abiola Polytechnic, Nigeria.
Oladimeji Uchenna Lawrence: Department of Mass Communication, Caleb University, Nigeria.
Ayodimeji Joshua Falade: Department of Mass Communication, Adekunle Ajasin University, Nigeria.
Kingsley Okwuruoha Ikeokwu: Department of English and Literary Studies, Federal University, Oye-Ekiti, Nigeria.
Ayomide Elizabeth Aderounmu: Department of Mass Communication, Caleb University, Nigeria.
Sylvia Chukwunyere Kelechi: Department of Religious and Cultural Studies, University of Port Harcourt, Nigeria.

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 8, 3883-3892

Abstract: In an era where mental well-being is increasingly recognized as a critical aspect of holistic health, this study explores the transformative potential of these online personalities. This research focuses on the power of social media influencers to reshape perceptions and promote mental health awareness among Nigerian students. The study with its theory grounded in the Two Step Flow of information theory examined how information and guidance from influential figures can cascade down to their engaged audiences, driving positive change. With a descriptive research design and a survey methodology, the study delved into influencers’ role in de-stigmatizing mental health discussions and empowering young people to seek the support they need. The findings reveal that Nigerian students are already turning to their favorite social media stars for inspiration and advice on managing mental health challenges. However, the study also underscores the crucial need for greater credibility and reliability of shared resources, highlighting the importance of strategic partnerships between influencers and mental health professionals. By empowering these digital leaders as trusted mental health advocates, the research proposes a path forward that suggests the recommendation of a creative ecosystem that can serve as a mediator between social media influencers and mental health professionals in ensuring that a positive impact is being maximized in the awareness of mental health. Ultimately, this study aims to unlock the immense potential of social media influencers to make a lasting impact on the mental health landscape in Nigeria, benefiting the country’s vibrant youth population.

Date: 2024
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