The Use of Slang in Expressing Opinions Among Malaysians in the World of Buzz Youtube Videos

Hidayatul Hafifa Hassan, Haliza Ab Ghani, Nor Azah Mohd Rathi and Zaemah Abdul Kadir
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Hidayatul Hafifa Hassan: Akademi Pengajian Bahasa, Universiti Teknologi Mara, Malaysia
Haliza Ab Ghani: Akademi Pengajian Bahasa, Universiti Teknologi Mara, Malaysia
Nor Azah Mohd Rathi: Akademi Pengajian Bahasa, Universiti Teknologi Mara, Malaysia
Zaemah Abdul Kadir: Akademi Pengajian Bahasa, Universiti Teknologi Mara, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 8, 4043-4049

Abstract: Slang is highlighted as a non- standard form of language, often used by specific social groups to convey social identity. The prevalence of slang on social media is linked to the growing online community’s communication needs. The research adopted a qualitative approach, involving Malaysian respondents from ‘World of Buzz’ YouTube videos. Ten videos were analysed using Allan and Burridge’s framework (2006), categorising slang into five distinct groups: fresh and creative, compounding, imitative, acronym, and clipping. Alan Bryman’s analysis stages guided the coding process. The findings showed that Malaysians commonly use fresh and creative slang to express their opinions, adding expressiveness, enjoyment, or naming during communication. These findings are hoped to offer a better understanding of the meaning, types, and functions of slang words and phrases to avoid misunderstandings in communication among different people from different social groups.

Date: 2024
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