“Marketing is Everythingâ€

Y.M.W.G.P.K. Udurawana
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Y.M.W.G.P.K. Udurawana: Senior Lecturer, Department of Business Management, Faculty of Management Studies, Rajarata University of Sri Lanka

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 8, 4264-4267

Abstract: Than the other concepts, marketing has no embedded on the definition of marketing. There are many definitions to address the meaning of marketing, meanwhile, the same definition has changed with time. Though everything has marketing, many researchers have discussed marketing being on a business discipline referred to the organizational practices. Therefore this article struggles to prove that marketing must have a simple definition considering everything manner beyond the profitable mindset.

Date: 2024
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