Sustainable Production Strategies: Incorporating Internet Celebrity Aspects into Yingjing Black Sand Craft Design

You Xuemin, Rafeah Legino, Pan Xiao, Mohd Fuad Md Arif and Wang Ling
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You Xuemin: Faculty of Industrial Product Design, Chengdu Academy of Fine Arts, Sichuan Conservatory of Music, Chengdu City, Sichuan Province, China. Faculty of Art & Design, Universiti Teknologi MARA, 40450 Shah Alam, Selangor Malaysia. Changchun College of Electronic Technology, Jilin Province, China.
Rafeah Legino: Faculty of Industrial Product Design, Chengdu Academy of Fine Arts, Sichuan Conservatory of Music, Chengdu City, Sichuan Province, China. Faculty of Art & Design, Universiti Teknologi MARA, 40450 Shah Alam, Selangor Malaysia. Changchun College of Electronic Technology, Jilin Province, China.
Pan Xiao: Changchun College of Electronic Technology, Jilin Province, China.
Mohd Fuad Md Arif: Faculty of Industrial Product Design, Chengdu Academy of Fine Arts, Sichuan Conservatory of Music, Chengdu City, Sichuan Province, China. Faculty of Art & Design, Universiti Teknologi MARA, 40450 Shah Alam, Selangor Malaysia.
Wang Ling: Faculty of Industrial Product Design, Chengdu Academy of Fine Arts, Sichuan Conservatory of Music, Chengdu City, Sichuan Province, China. Faculty of Education, Universiti Teknologi MARA, 47000 Puncak Alam, Selangor Malaysia.

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 8, 4575-4586

Abstract: The study aims to explore the intersection of traditional Yingjing black sand products with modern digital age adaptations, focusing on sustainability, cultural symbolism, and the evolving consumer landscape influenced by network platforms. The research employs a tripartite design framework. The first phase involves analysing ‘Internet Celebrity’ characteristics and their associated poetic imagery to understand their impact on consumer behaviour. In the second phase, the study extracts shape semantics from these elements, translating them into actionable design information. The final phase introduces a four-step design process, utilising 3D modelling to create a Yingjing black sand product inspired by ‘Internet Celebrity’ elements. This phase highlights the integration of digital tools in refining traditional craft designs. The research demonstrates that adapting traditional Yingjing black sand crafts to modern consumer trends through digital tools and sustainable production strategies can enhance their relevance in the digital age. The study underscores the importance of preserving historical significance while promoting environmentally conscious design and production. This research provides innovative insights into the adaptation of traditional crafts within the context of the digital age. It offers a structured approach to integrating modern consumer trends with historical craftsmanship, presenting a compelling model for sustainable craft production. The study contributes to broader discussions on sustainability, cultural adaptation, and the evolution of traditional crafts, making it relevant for both academic and practical applications.

Date: 2024
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