Local Food Consumption and Travelling Experience among Domestic Tourists

Mohd Hairi Jalis, Nor Saadah Che Deraman, Jefry Elias and Maya Indriastuti
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Mohd Hairi Jalis: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Terengganu Branch, Malaysia
Nor Saadah Che Deraman: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Terengganu Branch, Malaysia
Jefry Elias: Faculty of Business and Management, Universiti Teknologi MARA Kedah Branch, Malaysia
Maya Indriastuti: Faculty of Economics, Universitas Islam Sultan Agung, Indonesia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 9, 1001-1010

Abstract: This study examines the relationship between local food consumption and domestic tourists’ travelling experience. A quantitative research approach was employed through self-administrated questionnaire distribution to 200 Malaysian domestic tourists who have visited Ipoh, Perak, in West Malaysia. Frequency and multiple regression analyses were performed using the SPSS software. Results revealed that local food quality, pricing, access, verities, and historical and cultural values strongly influence Malaysian domestic tourists to consume local food in Ipoh, Perak. The study contributes to the theoretical aspect, particularly tourist behavior within the local food and tourism study. This study advises future researchers perform comparable investigations in various geographical settings.

Date: 2024
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