Impact of External Factors on Customers’ Choice of Deposit Money Banks in Akure, Ondo State

Ochei Ngozi Fidelia, Kazeem Toyin Cynthia and Adewale Adeola Oluwayemisi
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Ochei Ngozi Fidelia: Department of Business Administration, Federal Polytechnic, Ileoluji, Ondo State
Kazeem Toyin Cynthia: Department of Business Administration, Federal Polytechnic, Ileoluji, Ondo State
Adewale Adeola Oluwayemisi: Department of Business Administration, Federal Polytechnic, Ileoluji, Ondo State

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 9, 1629-1635

Abstract: The study investigated the influence of external factors on customers’ choices of Deposit Money Banks in Akure, Ondo State. With the population of 22 deposit money banks in Akure, Ondo State, Nigeria, a survey research design was used. Ten bank clients from each of the 11 deposit money banks in Akure that were chosen (50%) out of the 22 deposit money banks in Akure were taken into consideration using the random sampling technique. Information from respondents was gathered via the primary data source, and the study’s hypotheses were tested using linear regression. The study’s conclusions showed that customers’ choice of bank in Akure is significantly influenced by organizational factors (p=0.28

Date: 2024
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