Formulating a Novel Model for Information Commerce (I-Commerce) and Consumer Purchase Intention: An Empirical Investigation in the Malaysian Context

Norzaidi Mohd Daud, Intan Salwani Mohamed and Siti Nur Shuhada Nazuri
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Norzaidi Mohd Daud: Faculty of Business and Management, Universiti Teknologi MARA
Intan Salwani Mohamed: Accounting Research Institute/Faculty of Accountancy, Universiti Teknologi MARA
Siti Nur Shuhada Nazuri: Faculty of Business and Management, Universiti Teknologi MARA

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 9, 278-288

Abstract: This study aims to develop a novel model for information commerce (I-commerce) and examine its relationship with purchase intention. As the landscape of electronic commerce (e-commerce) evolves towards this new paradigm of I-commerce, it is crucial to understand this transition. Despite its growing application and distinct role in the business sector, I-commerce remains relatively underexplored and underrecognized. The proposed model is designed to assist industry leaders who engage in online transactions by providing deeper insights into customer needs and preferences. Additionally, given that this may be one of the first studies to investigate I-commerce in detail, it holds the potential to offer significant contributions to the field of online marketing.

Date: 2024
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