Developing a Theoretical Framework for Strategic Visual Content in Mental Health Campaigns

Suzani Azmin and Neesa Ameera Mohamed Salim
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Suzani Azmin: Department of Graphic Design & Digital Media, College of Creative Arts Universiti Teknologi MARA Malaysia.
Neesa Ameera Mohamed Salim: Department of Graphic Design & Digital Media, College of Creative Arts Universiti Teknologi MARA Malaysia.

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 9, 3710-3714

Abstract: This conceptual paper explores the impact of strategic visual content in mental health awareness campaigns. Utilizing a theoretical framework based on the Elaboration Likelihood Model (ELM), Visual Rhetoric Theory, and Visual Communication Theory, this study synthesizes existing literature to propose guidelines for effective visual content. The findings suggest that engaging visuals can enhance emotional involvement, reduce stigma, and promote mental wellness. Future research should empirically validate this framework to optimize visual communication in mental health advocacy.

Date: 2024
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