The Effects of Virtual Reality Technology on Visitor Satisfaction in the Theme Park

Nurul Hidayah Azhar, Siti Nurrubiatul Qistina Fadil, Nordini Rosmi and Noordiana Sukur
Additional contact information
Nurul Hidayah Azhar: Faculty of Hotel and Tourism Management, UiTM Cawangan Melaka
Siti Nurrubiatul Qistina Fadil: Faculty of Hotel and Tourism Management, UiTM Cawangan Melaka
Nordini Rosmi: Faculty of Hotel and Tourism Management, UiTM Cawangan Melaka
Noordiana Sukur: Faculty of Hotel and Tourism Management, UiTM Cawangan Melaka

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 9, 3771-3783

Abstract: Virtual reality (VR) has been an innovative concept in theme park attractions. It has revolutionized all facets of the human experience, including entertainment. As virtual reality becomes more popular among theme parks, it is essential to comprehend how user engagement is evolving within these settings. This research aims to gain further insights into VR experiences in theme parks by examining two factors affecting user satisfaction: functional and experiential quality of virtual reality. Data was collected quantitatively from 120 tourists who had used VR technology at the theme park and evaluated using the Statistical Package for Social Sciences (SPSS). The study discovered that both functional and experiential characteristics have an essential influence on visitors’ satisfaction at the theme park.

Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.rsisinternational.org/journals/ijriss/ ... ssue-9/3771-3783.pdf (application/pdf)
https://rsisinternational.org/journals/ijriss/arti ... n-in-the-theme-park/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:8:y:2024:i:9:p:3771-3783

Access Statistics for this article

International Journal of Research and Innovation in Social Science is currently edited by Dr. Nidhi Malhan

More articles in International Journal of Research and Innovation in Social Science from International Journal of Research and Innovation in Social Science (IJRISS)
Bibliographic data for series maintained by Dr. Pawan Verma ().