Creativity, Innovation, Small and Medium Scale Enterprises Performance: A Proposed Mediating Framework in North East Nigeria

Adamu Ahmed Girei, Rafiatu Ahmad Digil and Hauwa Adamu Duhu
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Adamu Ahmed Girei: Department of Business Administration and Management, Federal Polytechnic Mubi Adamawa State
Rafiatu Ahmad Digil: Department of Business Administration and Management, Federal Polytechnic Mubi Adamawa State
Hauwa Adamu Duhu: Department of Procurement and Supply Chain Management, Federal Polytechnic Mubi Adamawa State

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 9, 387-393

Abstract: Creativity and innovation served as a mechanism for actualizing and achieving the goal of any business.it plays a positive impact toward improving SMEs performance. This study objective is to propose a framework for examining the mediating effect of creativity between innovation and SMEs performance in North East Nigeria. Small and medium scale enterprises are essential to economic development as they help boost the economic activities and employment opportunities in every country. SMES significantly contribute to the growth and expansion of the worldwide economies, most importantly the developing nations. SME performance will be the dependent variable, while the innovation will serve as the independent variable of the study. It is suggested that empirical research be conducted on the relationship between the study variables across multiple states and region of Nigeria.

Date: 2024
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