Enhancing Graduate Stage Photography Quality through TikTok-Based Educational Content: A Digital Communication Paradigm Shift

Zahir Alauddin Abd Hamid, Mohd Nasiruddin Abdul Aziz, Mohd Shahrizal Mat Hussin, Muhammad Firdaus Md Rawi and Mohd Shariful Hafizal Aminuddin
Additional contact information
Zahir Alauddin Abd Hamid: College of Creative Arts, University Teknologi MARA, Selangor Branch, 42300 Puncak Alam, Selangor, Malaysia
Mohd Nasiruddin Abdul Aziz: College of Creative Arts, University Teknologi MARA, Perak Branch, 32610 Seri Iskandar, Perak, Malaysia
Mohd Shahrizal Mat Hussin: College of Creative Arts, University Teknologi MARA, Selangor Branch, 42300 Puncak Alam, Selangor, Malaysia
Muhammad Firdaus Md Rawi: Universiti Tun Hussein Onn Malaysia, Persiaran Tun Dr Ismail, 86400 Parit Raja Johor
Mohd Shariful Hafizal Aminuddin: College of Creative Arts, University Teknologi MARA, Selangor Branch, 42300 Puncak Alam, Selangor, Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 13, 23-34

Abstract: This study addresses the challenge of improving the quality of stage photographs received by graduates during convocation ceremonies at University Teknologi MARA (UiTM), where traditional printed communication methods have become outdated and ineffective. The research investigates the potential of educational content shared on TikTok as an innovative communication medium to enhance graduates’ understanding and preparedness for their stage photography. The objective of this study is to evaluate the effectiveness of TikTok-based educational content in providing valuable tips and tricks to improve stage photo quality. A quantitative research approach was employed, utilizing TikTok analytics data to assess audience engagement, such as views, likes, shares, and comments, to measure the impact of the content. The findings revealed high engagement with TikTok-based educational content, as evidenced by significant views, likes, shares, and positive feedback in comments, with graduates expressing appreciation for the practical tips that helped them prepare for their stage photographs. This study recommends that Malaysian educational institutions use TikTok and similar platforms to improve graduates’ preparation and stage photograph quality during convocation ceremonies.

Date: 2025
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.rsisinternational.org/journals/ijriss/ ... 9-issue-13/23-34.pdf (application/pdf)
https://rsisinternational.org/journals/ijriss/arti ... tion-paradigm-shift/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:9:y:2025:i:13:p:23-34

Access Statistics for this article

International Journal of Research and Innovation in Social Science is currently edited by Dr. Nidhi Malhan

More articles in International Journal of Research and Innovation in Social Science from International Journal of Research and Innovation in Social Science (IJRISS)
Bibliographic data for series maintained by Dr. Pawan Verma ().