The Media and Societal Transformations in Morocco

Ilham El Gaoual and Taib Berkane
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Ilham El Gaoual: Laboratory of General and Comparative Literature: Imaginaries, Texts, and Cultures (LGCITC), Research Team: Culture, Heritage, and Communication, FLSH – Mohammed Premier University, Oujda, Morocco
Taib Berkane: Laboratory of General and Comparative Literature: Imaginaries, Texts, and Cultures (LGCITC), Research Team: Culture, Heritage, and Communication, FLSH – Mohammed Premier University, Oujda, Morocco

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 13, 72-80

Abstract: The article examines the role of media in Morocco as a tool for social change, highlighting the transformations in media from traditional to digital and their impact on Moroccan society. This article employs a comprehensive literature review and historical analysis to trace this evolution—from the era of oral storytelling and early radio and television to the current landscape dominated by social media platforms such as Facebook, Twitter, and YouTube—demonstrating how media has both mirrored and influenced societal change. The findings indicate that while digital media has democratized information and empowered marginalized voices, it simultaneously faces significant challenges, including political and economic pressures, a persistent digital divide between urban and rural areas, and the rapid spread of misinformation. The discussion highlights that these challenges necessitate enhanced media literacy, improved digital infrastructure, and robust legal frameworks to foster independent journalism and balanced reporting. Ultimately, the study concludes that concerted efforts among media professionals, civil society, and educational institutions are essential to transform Moroccan media into a transparent, inclusive, and progressive force for sustainable social and economic development.

Date: 2025
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