Talent Pool Attraction and Retention Strategies: Case of Tunisian International Companies

Dr. Imen Zamit and Pr. Lassaad Lakhal
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Dr. Imen Zamit: Department of Management, IAE Savoie Mont Blanc, Annecy, France and Department of Management, Institute for Research in Management and Economics, University Savoie Mont Blanc, Annecy
Pr. Lassaad Lakhal: Department of Management, Faculty of Economic Sciences and Management, University Sousse, LAMIDED Research Laboratory, Sousse

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 14, 3054-3069

Abstract: The present work aimed to explore new talent management practices that attract and retain internal and external talent to meet competition and increase business productivity. The theme and problem addressed in this research offer insights into aspects that have, to date, been little explored. In response to this issue, we conducted 45 semi-structured interviews with human resources managers and talent pools from five Tunisian international companies specializing in IT and telecommunications (Sofrecom, Vermeg, Leoni, Orange Group, and Ooredoo). The data were analyzed using NVivo 10 through a thematic content analysis approach. The findings could inform the development of effective support strategies for talent pools to maximize their potential and ultimately reinforce their retention.

Date: 2025
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