Stakeholder’s Engagement and Governance Practices for Sustainable Ecotourism

Suraiya Ibrahim, Muhammad Fazlee Sham Abdullah, Mohd. Khairulnizam Zahari, Wan Norsyafawati W. Muhammad Radzi and Tisya Farida Abdul Halim
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Suraiya Ibrahim: Senior Lecturer. Faculty of Business and Communication, Universiti Malaysia Perlis, Malaysia
Muhammad Fazlee Sham Abdullah: Lecturer. Faculty of Business and Communication, Universiti Malaysia Perlis, Malaysia
Mohd. Khairulnizam Zahari: Senior Lecturer. Faculty of Business and Communication, Universiti Malaysia Perlis, Malaysia
Wan Norsyafawati W. Muhammad Radzi: Lecturer. Faculty of Business and Communication, Universiti Malaysia Perlis, Malaysia
Tisya Farida Abdul Halim: Lecturer. Faculty of Business and Communication, Universiti Malaysia Perlis, Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 14, 517-523

Abstract: Ecotourism is one of Malaysia’s most popular industries. Ecotourism arose in response to the need for nature-oriented tourists. It aims to educate visitors, tourists, and communities about ecotourism’s environmental benefits. This study will provide insight into stakeholder and government partnerships and practises in ecotourism with a focus on development and sustainability. The study’s goal is to ensure that ecotourism is one of the best tourism sectors attended by non-governmental organizations (NGOs), tourists, and locals. As to the study’s findings, the ecotourism sector in Perlis, Malaysia, has thrived and produced numerous innovative concepts to ensure that their tourist business beneficial to locals, visitors, and government. The government ought to utilize a governance approach to protect and guide ecotourism operators, visitors, and residents using information to improve the ecotourism experience through natural habitats and biological systems, as recommended by the ecotourism industry.

Date: 2025
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