Self-Ordering Kiosk Usage and Purchase Behavior in Quick Service Restaurant: A Case in Alor Setar’s Quick Service Restaurants

Muhd Affan Ayob and Noradzhar Baba
Additional contact information
Muhd Affan Ayob: Department of Foodservice Management, Faculty of Hotel and Tourism Management, University Technology Mara
Noradzhar Baba: Department of Foodservice Management, Faculty of Hotel and Tourism Management, University Technology Mara

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 15, 779-789

Abstract: This research investigates the connection between the use of self-ordering kiosks and the purchasing behavior of customers in quick service restaurants (QSRs) located in Alor Setar, Malaysia. The research uses the Unified Theory of Acceptance and Use of Technology (UTAUT2) to investigate important elements like performance expectancy, effort expectancy, social influence, enabling conditions, habit, and technology phobia. It examines the ways in which these characteristics affect customers’ willingness to accept and acquire products.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.rsisinternational.org/journals/ijriss/ ... issue-15/779-789.pdf (application/pdf)
https://rsisinternational.org/journals/ijriss/arti ... service-restaurants/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:9:y:2025:i:15:p:779-789

Access Statistics for this article

International Journal of Research and Innovation in Social Science is currently edited by Dr. Nidhi Malhan

More articles in International Journal of Research and Innovation in Social Science from International Journal of Research and Innovation in Social Science (IJRISS)
Bibliographic data for series maintained by Dr. Pawan Verma ().