Administering the Gig Economy: Unlocking Opportunities, Tackling Challenges

Nurazeera Farisya Mohammad Faris, Siti Zubaidah Abdul Kadir, Khairul Rahmat Ahmad and Nazni Noordin
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Nurazeera Farisya Mohammad Faris: Sunway Medical Centre Penang, Malaysia Faculty of Administrative Science and Policy Studies, Universiti Teknology MARA, Malaysia
Siti Zubaidah Abdul Kadir: Pertubuhan Peladang Kawasan Merbok, Kedah, Malaysia Faculty of Administrative Science and Policy Studies, Universiti Teknology MARA, Malaysia
Khairul Rahmat Ahmad: Pejabat Kesihatan Daerah Yan, Kedah, Malaysia Faculty of Administrative Science and Policy Studies, Universiti Teknology MARA, Malaysia
Nazni Noordin: Faculty of Administrative Science and Policy Studies, Universiti Teknology MARA, Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 1, 1266-1274

Abstract: The rise of the gig economy has changed the landscape of economic sector since Malaysia implemented the Movement Control Order (MCO) on 18 March 2020 during Covid-19, bringing new opportunities and challenges for individuals, businesses and policymakers. The dual nature of the gig economy is examined by confirming its ability to provide flexible work arrangements to foster entrepreneurial spirit and to enable businesses to access labour from the global talent market. At the same time, it also looks at some of the challenges in the opportunity, such as intermittent income and lack of social protection. The systematic article review technique was applied in this article to synthesize literature on gig economy opportunities and challenges. This paper outlines strategic approach to capitalise on the gig economy opportunities, to ensure that workers and taxpayers receive the estimated benefits of the gig economy. It also helps policymakers and organisations to strategies to ensure sustainable and equitable growth in the rapidly growing sector.

Date: 2025
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