Overcoming Language Barriers in Metro Systems: A Semiotic Analysis of the Logo Design for Xi’an Metro Line 2

Wang Yujue, Mat Redhuan Samsudin and Noorlida Daud
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Wang Yujue: Universiti Teknologi MARA (UiTM) Cawangan Kelantan, Bukit Ilmu, 18500 Machang, Kelantan Darul Naim Malaysia College of Humanities and Arts,Xi’an International University,710077,Xi’an,Shaanxi Proverce, China
Mat Redhuan Samsudin: Universiti Teknologi MARA (UiTM) Cawangan Kelantan, Bukit Ilmu, 18500 Machang, Kelantan Darul Naim Malaysia
Noorlida Daud: Universiti Teknologi MARA (UiTM) Cawangan Kelantan, Bukit Ilmu, 18500 Machang, Kelantan Darul Naim Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 1, 2438-2445

Abstract: Against the backdrop of global economic integration, overcoming language barriers has emerged as a critical issue in the design of modern public transportation systems. Grounded in the semiotic theory of “signifier†and “signified,†this study examines the evolution of station wayfinding design in Chinese metro systems, highlighting the interactive relationship between signifiers and signifieds as embodied in station logos. Using the logo design of Xi’an Metro Line 2 as a case study, the paper explores the applicability of visual metaphors, multi-layered intention communication, and aesthetic balance in multilingual environments. Furthermore, it analyzes the role of station logo design in conveying cultural symbols and urban identity, shedding light on its significance in expressing regional culture and disseminating social values. Based on these insights, this study proposes visual strategies for applying logo design in cross-linguistic public transportation systems, aiming to foster broader cultural exchange and understanding.

Date: 2025
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