Navigating AI Ethics in Malaysian Universities: Addressing Privacy, Integrity, and Bias

Norazlinda Hj Mohammad, Norena Abd Karim Zamri, Mastura Roni, Siti Nur Izyandiyana Ab Hadi, Siti Fairuz Nurr Sadikan and Sulaiman Mahzan
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Norazlinda Hj Mohammad: Faculty of Communication and Media Studies, Universiti Teknologi MARA Melaka, Malaysia
Norena Abd Karim Zamri: Institute of the Malay World and Civilization, Universiti Kebangsaan Malaysia, Selangor, Malaysia
Mastura Roni: Faculty of Business Management, Universiti Teknologi MARA Melaka, Malaysia
Siti Nur Izyandiyana Ab Hadi: Faculty of Communication and Media Studies, Universiti Teknologi MARA Melaka, Malaysia
Siti Fairuz Nurr Sadikan: Faculty of Plantation and Agrotechnology, Universiti Teknologi MARA Melaka, Malaysia
Sulaiman Mahzan: College of Computing, Informatics and Mathematics, Universiti Teknologi MARA Melaka, Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 1, 2451-2465

Abstract: It is undeniable that Malaysia has gone through a digital transformation landscape since the adverse advance of the Information Revolution (IR 4.0). This includes having Artificial Intelligence (AI), which has been hyped as most people have learned to utilize AI tools in various sectors or workplaces. The education sector is one of them, as we can see most of the students and academicians are using it profusely in producing good assignments, reports, dissertations, videos, scripts, background music, design and others on a large scale. (Nemorin et al., 2022) AI is a great innovative technology where several types of AI tools are used in the education sector. Nevertheless, it has the implications of it as people are now interdependent or rely excessively on AI technologies and it somehow diminishes the quality, critical mind, analytical thinking, original work, quality and authenticity of the product output. Due to the negative repercussions as well as the challenges on integrity issues brought on by AI, researchers and society have increased their attention on the side effects of AI in the education field. Thus, this present study aimed to contribute in providing a framework or guidelines that monitor and mitigate this problem from getting out of hand. Using the online survey, data was collected from Malaysian respondents as part of the study’s quantitative research approach. The data were analyzed through the Structured Equation Modeling (SEM) technique using Smart PLS version 3.0 to investigate factors influencing the overuse of AI software in education tasks. The findings demonstrated that misuse of Artificial Intelligence software would lead to greater impact or challenges towards educators in university. The importance of this research will raise educator’s awareness by controlling the misuse of Artificial Intelligence usage, raising quality work academically and providing policy guidelines in ensuring more integrity in education.

Date: 2025
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