Impact of Digital Leadership and Resilience on Women’s Business Success

Nurul Izzati Ahmad Hisni, Nurul Nadia Abd Aziz, Noor Affeeda Ramli and Muhammad Zahran Abd Rahman
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Nurul Izzati Ahmad Hisni: Faculty of Business and Management, University technology MARA Pahang (Raub Campus), Raub, Pahang, Malaysia
Nurul Nadia Abd Aziz: Faculty of Business and Management, University technology MARA Pahang (Raub Campus), Raub, Pahang, Malaysia
Noor Affeeda Ramli: Faculty of Business and Management, University technology MARA Pahang (Raub Campus), Raub, Pahang, Malaysia
Muhammad Zahran Abd Rahman: Faculty of Business and Management, University Teknologi MARA Pahang (Jengka Campus), Jengka, Pahang, Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 1, 2626-2631

Abstract: This study investigates how digital leadership and resilience impact the success of women-owned micro enterprises in Malaysia. These businesses often face challenges in accessing important technology, financing, and networking opportunities. A conceptual approach was used to develop a model that connects digital leadership, resilience, and business success by collecting data from women entrepreneurs in Malaysia. The results are expected to demonstrate digital leadership and resilience as keys to achieving business success. Resilience is also hypothesised to act as a mediator towards the relationship between digital leadership and business success, highlighting its importance for women-owned small enterprises to overcome various challenges. The findings hope to contribute to academic knowledge, industry practices, and policy-making by denoting how digital leadership and resilience can improve the success of women-owned micro enterprises. Overall, this research provides valuable insights into strengthening these businesses in a competitive digital economy.

Date: 2025
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