Future Design of Tourism Cultural and Creative Products Based on Chinese and Russian Cultural Contexts：Literature Review

Sun Lina, Rusmadiah Anwar and Liu Yang
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Sun Lina: College of Creative Art, University Technology MARA (UiTM), Selangor, Malaysia
Rusmadiah Anwar: National Design Centre, University Technology MARA (UiTM), Selangor, Malaysia
Liu Yang: College of Creative Art, University Technology MARA (UiTM), Selangor, Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 1, 2680-2699

Abstract: This study explores key gaps in the design of cultural and creative products for tourism, with a particular focus on the underutilization of Chinese and Russian cultural elements in cross-cultural integration. Taking Harbin Central Street as the main case, this paper explores how to combine cultural heritage, user-centered design principles and innovative practices to create impactful tourism products. Through a systematic analysis of the literature from 2019 to 2024, this study identifies key cultural symbols, investigates cross-cultural design strategies, and evaluates their effectiveness in promoting cultural exchange, enhancing mutual understanding, and driving economic growth. These findings highlight the importance of combining sustainable practices with digital innovation to ensure cultural relevance and increase global competitiveness. In addition to advancing the theoretical framework of cultural semiotics and cross-cultural design, this research provides practical insights for professionals seeking to bridge the cultural identity gap through creative tourism offerings.

Date: 2025
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