Halal Total Quality Management: Enhancing Standards in the Malaysian Tourism Industry

Wahizan Saidin, Irwan Ibrahim and Azilah Anis
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Wahizan Saidin: Graduate Student, Department of Postgraduate and Professional Studies, Faculty of Business and Management, University Teknologi MARA, Malaysia
Irwan Ibrahim: Research Fellow, Malaysia Institute of Transport (MITRANS), university Teknologi Mara, Lecturer, Department of Technology and Supply Chain Management Studies, Faculty of Business and Management, UiTM Puncak Alam, Selangor, Malaysia
Azilah Anis: Lecturer, Department of Technology and Supply Chain Management Studies, Faculty of Business and Management, UiTM Puncak Alam, Selangor, Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 1, 3141-3158

Abstract: This study examines the integration of Halal Total Quality Management (TQM) in Malaysia’s tourism industry, emphasizing its role in addressing the unique requirements of Muslim travelers while improving service quality, operational efficiency, and customer satisfaction. Employing a qualitative research approach, the study identifies three critical success factors: leadership and governance, training and development, and a customer-centric approach. Leadership commitment is pivotal in embedding Halal principles and ensuring ethical practices, while comprehensive employee training addresses competency gaps and fosters cultural and religious sensitivity. Furthermore, a customer-centric strategy enhances satisfaction and loyalty by tailoring services to meet the diverse needs of Muslim travelers. Despite challenges such as inconsistent leadership, limited training resources, and diverse customer expectations, the study underscores the potential of Halal TQM to position Malaysia as a leading Halal tourism destination. By proposing a strategic framework grounded in Islamic principles and TQM practices, the research provides actionable insights for policymakers and industry stakeholders to standardize and enhance Halal tourism services, ensuring global competitiveness and sustainability. Future research should explore quantitative validation of the framework and its application across varied cultural contexts.

Date: 2025
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