Research on Packaging Innovation Design of Guangfu Culture Tea Drinks Based on Cultural Ecology Theory

Kang Liang and Xiong Xuan
Additional contact information
Kang Liang: College of Arts, Guangxi Minzu University
Xiong Xuan: College of Arts, Guangxi Minzu University

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 1, 317-329

Abstract: Guided by the cultural ecology theory, this study focuses on the innovative application of Guangfu culture in tea beverage packaging design, aiming to systematically analyze the integration strategy and foundation mode of its integration with tea beverage packaging design, so as to enhance the connotation value of the brand. By breaking down Guangfu culture into spiritual, material and behavioral levels, this study explores the evolution law and trend of each element in the cultural ecosystem, and then proposes specific strategies applicable to tea packaging design. Taking Wuzhou in Guangxi as a case study, this paper verifies the practical value of the method, accurately shows the expression of Guangfu cultural genes in tea drink packaging, and expands the theoretical and practical paths of Guangfu culture tea drink packaging design.

Date: 2025
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.rsisinternational.org/journals/ijriss/ ... -issue-1/317-329.pdf (application/pdf)
https://rsisinternational.org/journals/ijriss/arti ... ural-ecology-theory/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:9:y:2025:i:1:p:317-329

Access Statistics for this article

International Journal of Research and Innovation in Social Science is currently edited by Dr. Nidhi Malhan

More articles in International Journal of Research and Innovation in Social Science from International Journal of Research and Innovation in Social Science (IJRISS)
Bibliographic data for series maintained by Dr. Pawan Verma ().