Research on the Application of Baise Uprising Red Gene in Tea Packaging Design from the Perspective of User Experience

Kang Liang and Xiong Xuan
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Kang Liang: College of Arts, Guangxi Minzu University
Xiong Xuan: College of Arts, Guangxi Minzu University

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 1, 3775-3785

Abstract: Taking user experience as the core, this study explores the application path of Baise Uprising red genes in the packaging design of Lingyun White Hair Tea, aiming at promoting brand promotion, realizing the in-depth fusion of red culture and local agricultural products, and providing innovative ideas for the revitalization of China’s countryside. Based on the theory of user experience, the study analyzes the way and process of applying user experience in packaging design from three levels of functionality, emotional value and cultural value, covering the extraction, transformation and transmission of Baise Uprising-related elements, which provides practical references for the dissemination of Baise Uprising’s red culture and the implementation of China’s countryside revitalization strategy.

Date: 2025
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