Cultural Diplomacy in Fashion: Bridging Heritage and Modern Elegance: A Conceptual Paper

Leena Khaled Ahmed Al-Mujahed
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Leena Khaled Ahmed Al-Mujahed: Asia Pacific University of Technology & Innovation, Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 1, 4797-4802

Abstract: Fashion plays a pivotal role in cultural diplomacy by acting as a bridge between heritage and modern elegance, fostering mutual understanding and global engagement. This conceptual paper explores the interplay of cultural preservation, modern innovation, and global collaboration in utilizing fashion as a tool for cultural exchange. Drawing on a systematic literature review, it highlights the potential of fashion to showcase cultural identity, strengthen international relations, and promote inclusivity and sustainability. A proposed conceptual framework integrates these dimensions, addressing challenges such as cultural appropriation, authenticity dilution, and unequal power dynamics while leveraging opportunities in technology and ethical practices. The study provides managerial implications for incorporating traditional heritage into contemporary fashion, promoting ethical collaborations, and advocating for intellectual property protections. While offering valuable insights, the paper acknowledges its limitations as a conceptual study and calls for empirical research to validate and expand the proposed framework. This study contributes to the understanding of fashion as a medium for cultural diplomacy, paving the way for sustainable and impactful global cultural exchanges.

Date: 2025
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