Business Model and Economic Sustainability of SMES in Post COVID 19 Era in Enugu State, Nigeria

Vitus Chinedu Ogbunuju, Chendo Nkoli Austustina and Nwatu Chibuike Basil
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Vitus Chinedu Ogbunuju: Department of Marketing, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus Anambra State
Chendo Nkoli Austustina: Department of Marketing, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus Anambra State
Nwatu Chibuike Basil: Department of Marketing, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus Anambra State

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 1, 48-57

Abstract: The study focuses on business model and economic sustainability of SMES in Post Covid 19 Era in Enugu State. The study sought to determine the extent to which value creation affects the business growth of small and medium-scale enterprises., and ascertain the extent to which value preposition affects customer satisfaction of small and medium scale,. The study had a population size of 378 in which the study adopted census sampling using the population as a sample size because of the nature of the work. Instrument used for data collection was primarily questionnaire and interview. Out of 378 copies of the questionnaire that were distributed, 354 copies were returned while 24 were not returned. The descriptive survey research design was adopted for the study. The hypotheses were tested using simple linear regression statistical tool was used to test hypotheses. The findings indicate that to an extent, value creation has a significant positive effect on the business growth of small and medium-scale enterprises (r = 0.856; F = 99.104; t = 31.072; p

Date: 2025
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