Strategic Management Practices, Transformational Leadership and Performance of Exports in the Athi River Export Processing Zone Authority (Epza), Kenya

Reagan Shimba Mwanyungu, Dr. Stanley Kavale and Dr. Jane Sang
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Reagan Shimba Mwanyungu: Department of Management Science & Entrepreneurship, Moi University
Dr. Stanley Kavale: Department of Entrepreneurship & Business, The Open University of Kenya
Dr. Jane Sang: Department of Entrepreneurship & Business, The Open University of Kenya

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 1, 4950-4964

Abstract: The main objective of this research was to investigate the effect of strategic management practices, transformational leadership and the performance of exports in the Athi River Export Processing Zone Authority (EPZA). The specific objectives of the study were to; determine the influence of Situation Analysis (SA) practice, Organizational Alignment (OAL) practice, Competitor Analysis (CA) Practice, and to Continuous Learning (CL) Practice on the performance of exports in the Athi River EPZA and to examine moderating effect of Transformational Leadership (TL) on the relationship between Strategic Management Practices (SMP) and the performance of EPZA Kenya. The Resource-Based View Theory and Transformational Leadership Theory anchored the study. The explanatory research design was adopted and the target population was 323 staffs with a sample size 179 as determined by Yamane’s formulae. Structured questionnaire was used to collect primary data. The study found out that situation analysis practice, organizational alignment practice, competitor analysis practice, continuous learning practice, and transformational Leadership positively and significantly affected performance of EPZA. Further, transformational leadership moderates the relation between situational analysis practice, organizational alignment practice, competitor analysis practice, continuous learning practice and performance of EPZA. The study concluded that transformational leadership is an important enhancing factor on performance of EPZs through situational analysis practice, organizational alignment practice, competitor analysis practice, continuous learning practice. The study recommended that managers should prioritize situational analysis practice, organizational alignment practice, competitor analysis practice, continuous learning practice and transformational leadership so as to increase the performance of EPZA.

Date: 2025
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