Addressing Low Digital Literacy Among Rural Farmers Through the AGRIKIT

Roszi Naszariah Nasni Naseri and Nur Hafidzah Idris
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Roszi Naszariah Nasni Naseri: Faculty of Business and Management, Universiti Teknologi MARA, Melaka Branch, Alor Gajah Campus, Malaysia
Nur Hafidzah Idris: Faculty of Business and Management, Universiti Teknologi MARA, Melaka Branch, Melaka City Campus, Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 1, 5202-5208

Abstract: The AGRIKIT initiative addresses the persistent challenge of low digital literacy among rural farmers in Malaysia, focusing on bridging the digital divide to foster economic inclusion and sustainable agricultural practices. Digital transformation in agriculture offers smallholder farmers opportunities to enhance productivity, optimize resource utilization, and access new markets. However, barriers such as poor digital literacy, limited infrastructure, and cultural resistance hinder technology adoption. AGRIKIT, a user-friendly physical training manual tailored for rural communities, provides comprehensive guidance to enable farmers to utilize digital platforms like AgroBazaar Online effectively. By incorporating localized content and visual aids, AGRIKIT specifically targets older farmers and underserved populations, enhancing their digital engagement. This study evaluates the AGRIKIT’s design, impact, and potential to transform rural agriculture, emphasizing its role in overcoming traditional barriers and promoting inclusivity. The findings highlight the need for infrastructure improvements, diverse demographic inclusion, and complementary digital tools to maximize the benefits of this innovative solution. AGRIKIT serves as a replicable model to support global efforts toward sustainable development in agriculture.

Date: 2025
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