Embracing Change: The Integration of Technology and Artificial Intelligence in the Malaysian Accounting Industry

Mohd Fairuz Adnan, Siti Mariam Mansor and Nur Adibah Ilyana binti Bahanuddin
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Mohd Fairuz Adnan: Faculty of Accountancy, Universiti Teknologi MARA, Cawangan Selangor, Kampus Puncak Alam, Selangor, Malaysia
Siti Mariam Mansor: Faculty of Accountancy, Universiti Teknologi MARA, Cawangan Selangor, Kampus Puncak Alam, Selangor, Malaysia
Nur Adibah Ilyana binti Bahanuddin: Faculty of Accountancy, Universiti Teknologi MARA, Cawangan Selangor, Kampus Puncak Alam, Selangor, Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 1, 971-981

Abstract: The rapid advancements in technology and Artificial Intelligence (AI) are transforming the accounting field, making it imperative for accountants to enhance their expertise. To remain competitive in the evolving market, accounting professionals must adapt to emerging trends, embrace technological changes, and acquire new skills and competencies. Innovations such as automated data analysis, machine learning, and blockchain technology are revolutionizing traditional accounting processes by improving accuracy, efficiency, and decision-making. Additionally, AI enables real-time financial reporting and predictive analytics, allowing accountants to shift their focus from routine tasks to strategic roles that add greater value to organizations. This conceptual study utilizes a simple Systematic Literature Review (SLR) approach to investigate the factors driving accountants to adapt, with a particular focus on the impact of technological advancements and AI in the accounting field, such as (1) Enhanced Efficiency and Accuracy, (2) Deeper Financial Insights and (3) Futureproofing the Profession.

Date: 2025
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