Decoding the Future: Exploring University Students’ Perspectives on Data Literacy and Employability

Malissa Maria Mahmud, Shiau Foong Wong, Wooi Keong Yong and Farina Tazijan
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Malissa Maria Mahmud: School of Education, Sunway University, Petaling Jaya, Malaysia
Shiau Foong Wong: School of American Education, Sunway University, Petaling Jaya, Malaysia
Wooi Keong Yong: School of American Education, Sunway University, Petaling Jaya, Malaysia
Farina Tazijan: University Teknologi MARA, Puncak Alam, Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 2, 150-160

Abstract: This research investigates university students’ perceptions of data literacy and its relevance to their employability. The study reveals an increasing awareness among students of the need and benefits of being data literate, particularly in the modern job market. It emphasizes that data literacy not only improves job prospects but also provides a competitive advantage in a data-driven professional environment. From the research, it is evident that the organizations that have transformed their operation to depend on data prefer those employees with data and statistical knowledge. The study also reveals the significance of self-directed learning to data literacy in sustaining market competitiveness. Students’ survey result indicates shared understanding of the importance of data literacy to succeed in the society dominated by data and the practical value of the skills in gaining employment. In the same way, the findings also reflect a division in students’ confidence in their data literacy skills, with some feeling proficient and others recognizing their skill gaps. However, the majority of the students claim their educational institutions provide adequate means for building data literacy skills and appreciate guidance from experienced educators.

Date: 2025
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